Creating MLM Training Material With Role Play

Published: 12th July 2010
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Who says role playing is just for kids? Simulation is one of the best ways people absorb and retain information. With that understanding, it is no wonder that role playing is one of the greatest resources of MLM training material. Unfortunately, too much of our network marketing education is accomplished through class room style lecture and if it is really good, it is lecture accompanied by a Powerpoint presentation. Unfortunately, studies show us that this type of learning fades quickly and falls by the wayside, while the hands on qualities of role playing are much more lasting and permanent.

A good place to begin deals with the foundational principles of the business. One training scenario might cover product presentation. Choose a product from the product line of your network marketing company and have one distributor do a product presentation of that particular produt with another distributor. When the distributor finishes, have the other distributor critique such things as presentation of features and benefits, words that create confusion, distracting personal habits and other things that can either help or hurt in the presentation process. In another training session have a distributor present the network marketing opportunity to the another distributor. The same types of evaluations would be done at the end of the presentation. When one distributor has completed their presentation, the two distributors would switch roles.

The best training material most often comes from the real life encounters that distributors are having in the field. Your training sessions should focus on addressing those real life encounters. At the start of your training session ask your distributors to throw out a situation or encounter that has been difficult for them. Once you have determined the example you want to teach from, have the person who gave that example join you in the role play. Most often these real life scenarios will be centered around objections to either the product or opportunity presentation. During this role playing session, you would want to give 3 or 4 solutions for overcoming the objection that has been presented. Another angle on this approach would be the soliciting of recommendations from other distributors in attendance, of how they would handle the objection.

When it comes to role playing simulations, there really is no limit to the amount of great training that can come about from these sessions. You can even take these sessions beyond the sales process and into the team development aspects of the network marketing business as well. An example of this would be a conversation with a distributor who seems to have lost their passion for the business. In another scenario, you could role play another conversation with a distributor who has been close to a new level of achievement, but just can't seem to quite make it.

Remember, the more you role play, the more internalized the fundamentals of the MLM business will become for you and your distributors. Other than actual field experience, there is no greater MLM training material available than the role playing of real life examples.

Effectively training an MLM downline requires a thorough knowledge of the proper fundamentals and skill sets. Let Carl Willis teach you the business building tactics that are necessary for success in your network marketing business.

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