Producing an MLM marketing video clip is definitely one of the greatest marketing tools you can use today. When you consider that Youtube alone has over 1 billion viewers per day, the significance of this type of marketing cannot be emphasized enough.
Although an MLM marketing video can be a great business building resource, it can also just as quickly harm your business if you are careless in its use. Here a few guaranteed ways to ruin your network marketing video.
1. Poor Sound Quality - There are two things that immediately spring to mind with this topic. The first is the video that blows out the speakers on your viewer's computer. The second is the video that is nearly impossible to hear, no matter how high the sound volume is set. Each of these oversights can be easily done away with when you are editing your video for upload, through use of the audio editor on your video production software. Once you have finished your video, play the finished product on your computer, just to be sure the volume is at a reasonable level.
2. Poor Video Quality - As a rule this is a poor choice of lighting. One of the common mistakes that is regularly seen is a person who is filming in a shaded location with a bright background behind them. Another common variation is a video shot with room lighting, where the camera was not adjusted accordingly. This leads to poor coloring in the final video and makes a less than favorable first impression.
3. Poor Articulation - If you are going to convey a message through video, you need to speak clearly and distinctly. Mumbling is a sure fire way to ruin your video and create an unfavorable impression. It might be helpful for you to script out what you are going to say. Devote your script to memory, so that you are not reading cue cards and then work on a natural presentation of what you have memorized.
4. Distracting Elements - I realize that everyone wants to shoot their video in front of a mansion, with a European luxury car and a fine looking man or woman at their side; however, your video is meant to introduce you and your leadership to the viewer. Sometimes the distractions attributable to "what else" is in the video frame can be disastrous. What you should be mindful of include: Background noise, background movement, busy patterns, unusual colors. These last two things should also apply to your wardrobe as well.
5. Absence of Enthusiasm - You remember Ben Stein's memorable character as the economics professor in "Ferris Bueller's Day Off". His monotone delivery "Bueller, Bueller, Bueller..." was enough to put a person to sleep. Sadly many MLM video clips have the same affect. They are crammed full of great information presented in a monotone lecture that would cure the worst cases of insomnia. Your enthusiasm for your material is key to generating excitement and interest in others. Remember to project that enthusiasm into your videos.
Although there are plenty of other ways to ruin a perfectly good MLM marketing video, these are considered some of the main offenders that you should take care and avoid.
Making a successful
MLM marketing video begins with clearly defined goals and an action plan. Let Carl Willis teach you step by step the fundamentals necessary for building a powerful
online MLM business.
Loading...